Workshop programme
Building Learning in the Age of AI
The rules of product-market fit still apply. But AI is changing the game.
What learners need to learn
How they effectively engage
Where they find it and their perception of value
What it’s now possible to deliver
Your team needs dedicated time and shared frameworks to think strategically about the opportunities and risks of AI how to retain product-market fit in this rapidly evolving context.
What you’ll get
Facilitated reflection time away from day-to-day execution
Specialist expert guidance on the intersection of product strategy, and learning
A shared language and frameworks to keep on-going conversations aligned
Practical planning that teams can start implementing and learning immediately
Why now?
Product-market fit is something that you constantly need to think about as the learning landscape evolves around you. That is more true now than ever before.
AI is reshaping the learning landscape faster than ever:
What people need to learn is changing – Some skills are becoming less needed while new competencies are emerging or becoming more important
How people are learning is evolving – AI is changing behaviours, creating opportunities and raising expectations for personalised and adaptive learning
Delivery models are shifting – What was impossible to scale is now achievable and what was defensible because it was hard to build no longer is
Teams need structured time and space to step back and properly consider the opportunities of AI. And also the risks.
Not jump on the bandwagon with a knee-jerk bolt on. But thoughtfully understand how the new landscape is changing the impact they can have, who and what they are competing with and the fundamentals of their business and how people learn.
AI-native competitors are quickly emerging. The teams that move decisively - but thoughtfully - will maintain their edge. Those who delay strategic reflection will find themselves reacting rather than leading.
What we’ll cover
1. Diagnose AI‘s impact on your product-market fit
We’ll start by reflecting on how AI is disrupting your market and consider the opportunities and risks for your product and the problem you are tackling.
Diagnose your PMF across four dimensions: Aspirational, Effective, Viable, Scalable
Consider the opportunities and risk AI brings to each dimension for your product
Understand where AI might mean you need to revisit earlier assumptions
2. Discover new opportunities for learning
Next, we’ll dig deeper into the new unmet needs and pain points that AI disruption is creating, plus the skills and experiences that are becoming less relevant.
Identify the emerging trends and the waves you’re well positioned to ride
Find the balance between gathering user insights and exploring the potential of technology
Identify the Minimum Viable Tests to start running now
3. Increase the impact of your product
Then, we’ll explore how AI can amplify your product’s impact - and where human connection and keeping them in the loop remains essential.
Consider what personalised, adaptive and new forms of formative learning might mean in practice
Look through the lens of engagement, satisfaction, retention, outcomes metrics
Explore examples of new ways people are creating transformative learning experiences and define some experiments to run
4. Reposition your product for the new context
We’ll examine how AI is reshaping marketing tactics, growth channels and business models and the ways to find people and create value in the new landscape.
Reflect on the new growth channels, the power of ecosystems and the diminishing role of SEO and paid
Understand how AI is changing product-channel fit and how to mould your product to the new context
Explore new business models and how AI changes the perception of value, costs and what you can give away for free
5. Transform your team
We’ll identify the new skills, processes and ways of working your team needs to deliver effectively in an AI-augmented world and how your priorities might need to change.
Identify the new opportunities that exist for scaling delivery, whilst retaining or improving quality
Embrace the blurring of roles and reorganising for more productive smaller groups
Consider the new skills you need e.g. evals, vibe prototyping, automated operations
6. Create a roadmap: six weeks, six months, six years
We’ll finish by working on a practical plan to take this forward and a North Star to align and inspire you all.
Create a simple and compelling diagnosis of what is going on
Arrive at a clear guiding policy of where to focus
Define your actions in the next six weeks and six months and how to get them agreed
Your product vision for six years in the era of AI
Who is this programme for?
Product or leadership teams in established learning startups and scale ups
Teams in established learning organisations facing AI disruption
Teams that need time and facilitation to think strategically together
Not sure if it’s right for you? Book a call to find out.
How it works
The programme can be delivered exclusively to teams of 6-12 or smaller teams and individuals can join mixed cohorts facing similar challenges.
🧑💻 Live in person and online workshops
Delivered through a mix of in person half-day workshops and interactive 90-minute online workshops, tailored to the needs of your team to explore concepts, share challenges, and work through problems and potential solutions together.
📒 Self-paced workbook
Work through concepts, methods, and case studies at your own pace before each session. A practical workbook with frameworks you can apply immediately and refer back to.
What previous participants say
Testimonials for previous programmes.
“I am SO glad we got to secure you for this training! Not many Product coaches have such deep empathy - and critically, experience - to help EdTech organisations like us move to the next level of development and growth. Thank you!”
— Natalia Jaszczuk, VP of Product and Technology, Hachette Learning
“The perfect support and guide we’ve needed. It gave us a common language that allowed us quickly surface and resolve misalignments. Matt brings great materials and frameworks as well as credible and relevant industry experience.”
— Richard Campagna, Chief Operating Officer, 55/Redefined
“We were reviewing our product achievements and top of everyone’s list was the product-market fit work you helped us to develop.”
— Elina Lam-Gall, Director of Learning, Innovation and Impact, Oxford Said Business School
“A crash course on everything you need to be great in this work. I’ve found this support to be a true lifeline at those crucial decision moments in the product lifecycle to refocus my efforts.”
— Rachel Haak, Director of Learning Experience, Sales Impact Academy
“This programme challenged me to approach problems from a fresh perspective. The frameworks and models were thought-provoking and practical. Matt was an excellent facilitator, guiding us with clarity and enthusiasm, while sharing valuable lessons from his extensive experience.”
— Amy Hollier, Director of Production, Kings College London
Your guide: Matt Walton
Matt is an EdTech coach and fractional product leader working with startups, scale-ups, and universities building new learning products.
He brings a wealth of experience including:
Founding Chief Product Officer at FutureLearn (scaled to 15M learners, £50M+ investment)
Fractional CPO at a challenger university, The London Interdisciplinary School
Coaching product people and founders from Said Business School, Hachette Learning, Multiverse, Oak National Academy, Pip Decks, OpenClassrooms and many more.
Found his way into product in the early days of BBC Online
Matt has been collecting case studies about finding product-market fit in learning for the last five years.
More recently he has been researching how AI is transforming learning products and interviewing founders and product leaders navigating this shift. This provides the insights behind the programme.
Investment
Curated cohorts for teams of 2-5
Join a curated cohort of 2-3 other teams facing similar challenges. £TBC per person (minimum 2 people per team).
Bespoke for teams of 6+
For teams of 6+, I deliver a fully customised programme addressing your specific context and team requirement. Get in touch for pricing.
The cost of getting your AI strategy wrong far exceeds the investment in getting it right.
Programme details
🗓️ Duration: 6-12 weeks (tailored to your needs)
🧑💻 Format: Blended online & in-person workshops
👥 Next curated cohort: Early 2026